Bid by Bid
At the time we made this strategy everyone was talking about going analogue, and they still are.
But, let’s be honest, not being on social media or constantly checking your emails is not viable for working people.
Perhaps that’s why the sentence “offline is the new luxury”
is all over people’s t-shirts, mugs, hats and posters.
Bid by Bid is an auction house in Porto trying to be appealing
to a younger demographic. The collectibles and antiques that can be found at Bid by Bid are exactly what analogue-lovers are looking for.
And luckily they’re positioned as a brand that democratises luxury auctions. So they make the offline dream accessible.
At the time we made this strategy everyone was talking about going analogue, and they still are.
But, let’s be honest, not being on social media
or constantly checking your emails is not viable for working people.
Perhaps that’s why the sentence “offline is the new luxury” is all over people’s t-shirts, mugs, hats and posters.
Bid by Bid is an auction house in Porto trying
to be appealing to a younger demographic.
The collectibles and antiques that can be found at Bid by Bid are exactly what analogue-lovers are looking for.
And luckily they’re positioned as a brand that democratises luxury auctions. So they make the offline dream accessible.
Brand Positioning
Creative Strategy
The Insight
But we have a little problem. Most of their auctions actually happen on the internet. They’re an online solution for an offline dream.
We found a way to introduce people to auctions while at the same time solving this online/offline paradox.
But we have a little problem. Most of their auctions actually happen on the internet. They’re an online solution for an offline dream.
We found a way to introduce people
to auctions while at the same time solving this online/offline paradox.
The Response
We realized we need to change from showing up as a transactional service
to an experiential one. And this is how we did it.
We realized we need to change from showing up as a transactional service to an experiential one. And this is how we did it.
Bid by Bid
At the time we made this strategy everyone was talking about going analogue, and they still are.
But, let’s be honest, not being on social media
or constantly checking your emails is not viable
for working people.
Perhaps that’s why the sentence “offline is the
new luxury” is all over people’s t-shirts, mugs, hats
and posters.
Bid by Bid is an auction house in Porto trying to be appealing to a younger demographic.
The collectibles and antiques that can be found
at Bid by Bid are exactly what analogue-lovers
are looking for.
And luckily they’re positioned as a brand that democratises luxury auctions. So they make
the offline dream accessible.
Brand Positioning
Creative Strategy